Sustainable Spidey: Spider-Man Earth Hour's Superhero Ambassador

With great power comes great responsibility...

WWF's Earth Hour and Sony Pictures Entertainment have teamed up to announced Spider-Man is the first ever superhero ambassador for Earth Hour. Not sure how that's going to work, but I hope Andrew Garfield has plenty of baby-powder (sustainably made, of course) as I reckon he'll be spending a bit of time in that skin-tight costume.

Garfield says he's proud Spider-Man is the first superhero ambassador for the cause, 'because he shows we can all be superheroes when we realise the power we all have'. More from Garfield and his co-stars Emma Stone and Jamie Foxx in the clip below.

Why does it make sense? Well, according to Director of the Amazing Spider-Man 2, Mark Webb, the film is the most sustainable ever produced by Columbia Pictures. It's also apparently entirely carbon-neutral.

The announcement was made as part of the launch of Earth Hour Blue, a crowdfunding and sourcing platform aimed at supporting projects focused on sustainable development and conservation. The idea is to encourage and fund grass roots approaches to environmental management.

Webb himself is supporting a project that will provide equipment for WWF rangers working in Indonesia to protect various endangered wildlife and their habitat.

     

Earth Hour was co-founded by Andy Ridley in Sydney in 2007. Since then the concept of switching off the lights has reached over 7,000 cities on 7 continents and hundreds of millions of people. I know I always see messaged from my friends in Finland reminding me to turn off my lights.

This year, Earth Hour takes place on 29 March at 8.30pm local time.